There’s a great article on Forbes about the Internet and piracy as it is today.
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The only other thing you could get the Internet to agree on was if they tried to institute a ban on cat pictures.
So, what to do? Go the other direction. Realize piracy is a service problem. Right now, from the browser window in which I’m writing this article, it is possible to download and start watching a movie for free in a few swift clicks.
(This is all purely theoretical of course)
- Move mouse to click on Pirate Bay bookmark
- Type in “The Hangover 2″ awful movie, but a new release for the sake of the example
- Click on result with highest seeds
- Click download torrent
- Auto open uTorrent
- Wait ten minutes to download
- Play movie, own it forever
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Right now, the industry is still stuck in the past, and is crawling oh-so-slowly into the future. They still believe people are going to want to buy DVDs or Blu-rays in five years, and that a movie ticket is well worth $15. Netflix is the closest thing they have to an advocate, but the studios are trying to drive them out of business as they see them as a threat, not a solution. It’s mind boggling.
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Treat your customers with respect , and they’ll do the same to you. And that is how you fight piracy.
via You Will Never Kill Piracy, and Piracy Will Never Kill You – Forbes.
Some people just want the fake watch, which looks nice, and cost $20 from some fly by night website. The old saying, “If it is too good to be true, it must be.” really only applies to physical goods and items, which have an actual cost to create, not something which can be digitally duplicated instantly by millions of consumers, thereby creating supposed value out of thin air.
It’s really not a wonder that digital piracy will never go away. It will always be simpler and easier to find what you want, when you want it, in this day of connectivity, even as it is being held back by providers. Especially when Hollywood, and the media distribution, cable, satellite, companies such as Cox Communications, do not care that their products being sold are broken by design, overpriced, and solely developed through fancy sounding or exclusive business relationships, and monopolies held in place by the FCC, through the FCC’s own revolving lobbyist doors. Neither of the C’s in FCC are defined as consumer, or citizen. But a stark reality is not many people actually care about this saddening hypocrisy. So much for caring about people, or simply the customers which keep your lights on.
Update:
Let’s not forget about the U.S. Supreme Court ruling about corporations being “people.”
https://www.youtube.com/watch?v=KlPQkd_AA6c
